Magica Wars (魔法少女大戦, Mahou Shoujo Taisen, lit., "magical girl war") is a concept created by the Web-based otaku-oriented news program 2.5 Jigen Terebi as an original content project that aims to create characters based on the 47 prefectures of Japan. It began as a character design contest for each of the 47 prefectures, and is currently composed of three games, an anime series and a manga serialization.


The Magica Wars concept started development on June 28, 2012, coinciding the premiere of 2.5 Jigen Terebi. Using the concept of "livening up one's locale", a character design contest was hosted on the illustration SNS Pixiv during June 28 to August 8 wherein each entry consists of a magical girl and her familiar.[1] By the end of the contest, a staggering 3,248 entries from Japan and other countries joined the period. Of these entries, 60 were chosen as official designs for the magical girls that would represent the 47 prefectures of Japan and Taiwan, with 3D sprites especially made for three of these entries, which are representatives for the Miyagi, Aomori and Kanagawa prefectures.[2]

After the selection of the 60 entries from the character design contest, three games were green-lit for release. Two of these games, Magica Wars Lock On! and Magica Wars Tactics, were designed for smartphones, while a third, Magica Wars Zanbatsu, is released for the PlayStation Vita handheld console. An anime series and a manga based on the concept were also green-lit.

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